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I shape what ships

UX Leader with engineering roots, scaling enterprise design through clarity, collaboration, and craft.

See my work
30+
TOOLS SHIPPED

Leading UX across 3 tech eras - desktop to AI

3.5M+
USERS IMPACTED

Across key projects at VMware, Apple, and IBM.

$80M+
SAVINGS UNLOCKED

In 2022-2024 through platform redesigns

94%
DELIGHT DELIVERED

Measured in 2023 post-launch surveys

Selected Work

HelpNow Support Platform Interface showing enterprise service management dashboard

Transforming Service Management for Enterprises

Mobile First IT Service Design Enterprise UX

Redesigned workplace support system to unlock $36M+ savings, 2x fulfillment productivity, and 94% employee satisfaction. Led comprehensive transformation of enterprise service management workflows.

DevHub Developer Portal Dashboard showing unified development tools and metrics

Maximizing Developer Productivity

Efficiency Focus Platform UX Dev Tools

Unified a fragmented ecosystem to boost engineering velocity by streamlining processes and workflows for 20,000+ developers. Created cohesive platform experiences that dramatically improved development efficiency.

VLP Cloud Platform Interface showing hands-on lab environment and learning tools

Delivering Cloud-based Labs at Scale

Design Leadership UX Impact Cloud Platform

Turned a legacy tool into a scalable cloud platform - powering hands-on labs and unlocking a new stream of enterprise revenue. Redesigned to enable lab scalability, user self-service, and system extensibility.

Enterprise Design Podcast

Amplifying voices and breaking silos in enterprise UX

Strategic Design Evangelism

Thought leadership through storytelling

Co-created and hosted a 12-episode podcast series on enterprise UX challenges and opportunities

Featured design leaders, engineers, and PMs across VMware to amplify internal talent

Focused on humanizing design at scale and breaking down organizational silos

Listen on Spotify

About Me

Engineer at heart. Designer by calling. Leader by practice.

I began crafting pixel-perfect interfaces at IBM and Apple, but quickly realized I was more drawn to how users felt than what tech I used.

I realized I cared more about human connection than technical perfection.

In 2013, I pivoted into product design at VMware, where I shaped 30+ enterprise tools, scaled design systems, and led platform UX across functions.

Today, at Broadcom, I serve as Principal Product Designer — blending strategy, AI, and inclusive design to simplify complex enterprise platforms.

"I design systems that scale, build teams that thrive, and ask better questions to shape what ships."

My Skillset

Craft & Creation

Interaction design Accessibility leadership Enterprise UX Design systems

Strategy & Scale

Product vision Platform thinking Cross-org alignment OKR execution

AI & Technology

Prompt design LLM integration AI-human interaction Frontend development

Career Journey

Broadcom · Current

Principal Product Designer

VMware · 2013-2023

Staff Designer → Senior Manager/Ops

Apple · 2011-2013

Senior UI/UX Engineer

IBM · 2007-2011

Senior Software Developer

Voices

  • 1 of 4
    Joy Busse

    Joy Busse

    Sr. Director of UX, Cribl Collaborated on enterprise design culture

    Tushar brings people together, inspires creativity, and champions the work of his peers. His energy and commitment to building a vibrant design community led to standout enterprise culture. From internal conferences to engaging podcasts, Tushar was the driving force behind many impactful initiatives.

  • 2 of 4
    Swayamwara Singh

    Swayamwara Singh

    Principal Product Manager, TikTok Partnered on award-winning product

    Tushar is a gifted UX designer with a knack for understanding user needs and turning them into intuitive, compelling designs. His award-winning sales app saw a dramatic rise in adoption and daily use, thanks to his meticulous approach and thoughtful design revamp.

  • 3 of 4
    Razz Cortes-Maceda

    Razz Cortes-Maceda

    VP of Digital Strategy, Bellco Credit Union Collaborated on digital strategy

    Tushar's talents extend beyond writing amazing, elegant code-he is a problem solver! His eye for rendering compelling UI design and smart approaches to delivering amazing user experiences is some of the best in the industry. His skill and leadership of the UI dev team allowed us to stay on course. It would be a privilege to work with him again.

  • 4 of 4
    Ashlesh Londhe

    Ashlesh Londhe

    Senior Product Designer, Mindstix Labs Mentored by Tushar

    Tushar is the most tenacious, creative, and funny person I've worked with. His mastery in usability, user psychology, and inclusive leadership style helped me grow tremendously as a designer. He always finds solutions—even in complex scenarios—and keeps the team motivated.

Let’s Make It Happen

Big ideas. Messy problems. Unclear paths. If you’re navigating any of that, I’d love to chat. From products to possibilities - let's co-design what’s next.

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Based in San Francisco Bay Area • Zoom-ready worldwide!